I know it’s the journo-nerd inside me that refuses to believe magazines will die. It’s just like everything else in life and really, all they need is to evolve. It’s not enough to be a print publication these days. To stay current, magazines need to infiltrate your life with their brand and personality via the iPad, Twitter, online, live events and anything else they can think of. One of my favorite magazines, NewBeauty, has gone as far as introducing their brand as a retail concept, and I’m love, love loving the idea!
I wish I was in the LA area for the Grand Opening of NewBeauty at Fred Segal on March 15, which featured the products available in NewBeauty magazine right then and there for beauty junkies to sample and try out in real life. Forget having to run into the store after reading a review of the latest-greatest night cream, NewBeauty prefers instant satisfaction so consumers can test out and get advice from beauty experts in real life. Now this sure is one way to engage your readers in real life! Check out the video and pics below:
It was an invite-only event with brands to explore like Supersmile, Scott Barnes, Stila, Essie, Kelley Baker Brows, Moroccanoil, Natura Bisse, DayNa Decker, pur-lisse and lots more.
What do you think? Should magazines explore retail locations? Have you popped by the NewBeauty at Fred Segal? Would love to hear your thoughts!
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