Rent the Runway Debuts First Ever Pop-Up Shop in L.A.

Hello StyleSizzle readers! My name is Hawlie Ohe, and I’m the editor and creator of the lifestyle blog, Fab Housewife, which is all about staying you, even after saying “I do.” Last week, Marlene asked me to attend Rent the Runway’s first-ever pop-up shop here in Los Angeles in her place, then report back to all of you. Of course, I was thrilled to do it!

rent the runway debuts la pop up shop

In case you’re not familiar with Rent the Runway, here’s the gist: The site is a one-stop-shop for renting designer fashions that you otherwise might not be able to afford. Rental costs run 10% to 15% of retail prices, so a $500 dress would cost $50 to rent. It’s ideal for events like weddings, black tie affairs, or the occasional red carpet (if you live in my neck of the woods) and don’t want to spend a small fortune on another outfit you’ll only wear once. We’re talking high end designers like Nicole Miller and Hervé Leger…and really high end designers like Reem Acra and Proenza Schouler. It’s like being BFFs with Paris Hilton and getting access to her delicious closet!

Rent the Runway pop-up shop dresses

To be honest, I’ve never rented from Rent the Runway because I was unsure of how the dresses would fit. I’m the sort of girl who has to try on  everything because the clothes never look the same on my body as they do on the model’s, which is a whole other issue in and of itself, but I digress. The pop-up shop was the first time Rent the Runway customers could actually try on dresses before renting them.

I brought along my friend Rocio because everything is better with a girlfriend, obviously. I also got to finally squeeze my hiney into an Hervé dress, which I’ve been just dying to do, but have refrained because of the hefty price tag. The dress was like a full-body Spanx. I felt so hot, I contemplated running out and paying the $1,450 retail to make it mine forever. But since that would also mean the hubs would never let me buy another piece of clothing for the next year, I decided this was an example of the benefits of renting vs. buying.

Rent the Runway pop-up shop detail shots

Rocio tried on a sparkly one-shoulder number that gave her curves in all the right places and emphasized her teeny tiny waist. There’s something magical in the way donning sparkles can instantly transform a girl’s spirits. Suddenly, we ached to try more. So we did. Several more. And we didn’t stop at the dresses.

Rent the Runway pop-up shop accessories

Once we’d found our favorite outfit, Rent the Runway’s talented stylists accessorized our looks. I would have never paired these vintage jade and crystal earings by Gerard Yosca with a black lace dress, but the result was jaw-dropping. I definitely learned a thing or two about incorporating unexpected pops of color with traditional black lace.

Rent The Runway accessories styling

Then it was off to hair and make-up, courtesy of Lancôme and Privé salon. We had a fabulous time sipping cocktails and being pampered like princesses- such a rarity in the worlds of busy housewives!

We emerged looking and feeling like superstars, ready to walk the red carpet. And would you know, Rent the Runway already had one set up for us! Of course we had to take dozens of photos, posing with props and our super-hot make-up artist, Darais.

Rent the Runway Pop-Up Shop fun pics

Though the first Rent the Runway pop-up shop was exclusive to L.A., word has it, the company is looking to host more  down the road, so keep your eyes peeled!

In the meantime, I’d like to invite you to try out the site for yourself, and I’ll leave you with a parting gift: 20% OFF your Rent the Runway order, and FREE SHIPPING! Just enter code GIFTFORYOU at checkout. You’re welcome!

Hawlie Ohe Signature


Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge